The Good Humans Growth Network: B2B Networking Website Redesign
The Good Humans Growth Network helps B2B service business owners grow through referral partnerships, practical sales training, and peer advisory. Through its membership, Grow Groups, and events, it brings consultants, coaches, and agency owners together. SiteClub helped translate that community into a welcoming website with clearer messaging and an easier path to getting involved.
What Wasn’t Working
GHGN had a lot to offer, but the website needed to connect the dots. Broad networking language didn’t fully explain the value of its training, peer support, and referral relationships. Visitors needed to understand how membership, individual groups, and events fit together.
The presentation also needed to better reflect the community’s personality. We wanted the website to feel approachable and professional while making its range of opportunities easier to explore.
Our Approach
We refreshed the design to create a stronger first impression and bring the people behind GHGN into the experience. A more cohesive presentation helps visitors move naturally through the site, with clearer emphasis on important information and next steps. The goal was to make the network feel welcoming from the first visit.
We also reorganized the content around the questions prospective members actually have: Is this for me? What’s included? Which group should I join? More focused descriptions clarify who each Grow Group serves, while the Start a Grow Group page explains the different models and available support. Conference and partnership pages give visitors the details they need to participate. Throughout the site, we tightened the copy and developed descriptive headings.
The Result
The new website brings GHGN’s appearance and message into closer alignment. Visitors get a feel for the community while gaining a clearer understanding of how it can help their businesses.
The design makes the information more inviting to explore, and the content gives that exploration a purpose. Together, they create a stronger foundation for attracting members and introducing new groups, programs, and events.
