Chalk Line: Printing & Direct Mail Company Website Redesign

Chalk Line has been helping nonprofits, ministries, missionaries, and businesses with printing and mailing since 2002. Their team does much more than simply put ink on paper. They help clients plan, design, print, and send everything from donor newsletters and fundraising appeals to postcards, event materials, and signage.

What Wasn’t Working

The old website had a lot of useful information, but it had grown complicated. Services like design, printing, mailing, seasonal cards, stationery, signs, and email newsletters were all treated as separate destinations. That made it harder to quickly understand what Chalk Line really does and how all of those services work together.

The messaging had a similar challenge. The old homepage focused on phrases like “Surprise, inspire and delight your partners and donors,” while Chalk Line’s biggest strength was much more practical: making complicated printing and mailing projects easier for their clients.

Our Approach

We simplified the website around their two core services: Mailings and Printing. From there, we clarified how Chalk Line can support the full process, including planning, graphic design, printing, mailing lists, production, postage, and delivery. The new site also creates clearer paths for customers who are ready to order and those who need some help figuring out their project first.

We also refreshed the Chalk Line logo and reorganized their educational resources to give helpful nonprofit communication content a better foundation for search.

The Result

The new website gets to the point much faster. The homepage now leads with “Print, mail, & move your mission forward” and immediately explains who Chalk Line serves and how they help.

The result is a cleaner, more focused website that better reflects the personal, hands on service Chalk Line has been providing for more than 20 years.