Lanson B. Jones: Luxury Landscape Architecture Website Redesign

Lanson B. Jones & Co. is a Houston landscape architecture firm known for designing, building, and maintaining refined gardens for distinguished homes and properties. This website redesign needed to do more than look beautiful. It needed to clearly communicate the level of work the firm does and help the right clients understand that this is not ordinary landscaping.

The goal was to create a website that felt sophisticated, architectural, and easy to explore while giving Lanson B. Jones & Co. a stronger foundation for SEO, inquiries, and future content.

What Wasn’t Working

The biggest challenge was positioning. A firm like Lanson B. Jones & Co. serves high-end homeowners, architects, and builders, so the copy needed to avoid sounding like a typical lawn care or landscaping company. The site needed clearer language around estate gardens, landscape architecture, long-term garden care, and the firm’s signature European Scaled Garden philosophy.

The content also needed a stronger structure. Visitors needed to quickly understand what the firm offers, see examples of past work, explore inspiration by category, and know how to request a consultation without having to dig.

Our Approach

We shaped the new homepage around clear, elevated messaging: landscape architecture for distinguished clients. From there, the site introduces the firm’s reputation, philosophy, services, process, testimonials, and final call to action in a simple flow that feels polished without being overcomplicated.

The design supports that same feeling. Large garden photography, generous spacing, dark editorial sections, press logos, and refined typography help the site feel more like a luxury design firm than a commodity service provider. We also organized the navigation around how visitors are likely to browse: Services, Our Work, Inspiration, About, Articles, and Request a Consultation.

The Result

The finished website gives Lanson B. Jones & Co. a more focused and refined online presence. It clearly explains their design, build, and maintenance services while giving proper weight to their experience, process, and point of view.

Most importantly, the new site helps prospective clients see the value of working with a landscape architecture firm that can guide a garden from early vision through long-term stewardship. It feels sophisticated, organized, and aligned with the kind of homes and clients the firm serves.